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SPONSORSHIP INFORMATION: GUIDE TO SMALL OPPORTUNITIES MANUAL
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| FREQUENCY |
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Annual Edition |
| LAUNCH DATE |
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January 29, 2004 |
| CIRCULATION |
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120,000 copies per year |
| COMPLIMENTARY COPIES |
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1,000 copies to be set aside for charitable donations to universities, colleges, schools, libraries and social institutions. |
| TARGET AUDIENCE |
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600,000 readers
(Projected secondary readership profile - up to 5 people per copy) |
| PRICE OF PUBLICATION |
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Kshs. 800
The cover price will be utilised to defray the following expenses; Distribution Commission, Reprinting Charges, Research & Development, Marketing and Administration Costs, and Publisher’s Royalty.
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| DISTRIBUTION |
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To be sold through 500 Head Post Offices, Departmental and Sub-Post Offices of the Postal Corporation of Kenya. This will ensure maximum countrywide distribution and diversification in types of businesses started. |
| COST OF SPONSORSHIP |
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Kshs. 3,933,000
Cost includes Market Research, Pre-Press Expenses, Production Expenditure for 10,000 copies; and Publication Consideration.
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| PAYMENT TERMS |
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80 Per Cent Deposit: Balance due on collection of Printing Order |
| TIME OF DELIVERY |
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6 - 8 weeks from Receipt of Deposit |
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