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We are however, financially handicapped from launching the FIRST EDITION of this 200-page (A4 size) public micro-enterprise education manual -
which is the reason why Melting Pot Publications Ltd, a pioneer in making complex information easy for people to understand through simplified communications -
would like to invite an organisation or individual to be THE PRINCIPAL SPONSOR of The Guide To Small Business Opportunities Manual. The project, thereafter, will be self-sustaining.
This social investment project which is the first in Kenya, will reflect significantly THE PRINCIPAL SPONSOR’s social responsibility and level of commitment to Kenyans - as it serves all Kenyans: irrespective of gender, political affiliation, religious belief or ethnic origin.
In addition, The Guide To Small Business Opportunities, will give THE PRINCIPAL SPONSOR, a public platform to show Kenyans that it has initiated a socio-economic programme to help Kenya achieve economic recovery and growth.
The major primary benefits for THE PRINCIPAL SPONSOR in sponsoring this media project include:
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The project will be a lasting legacy from THE PRINCIPAL SPONSOR to Kenyans as it is a dual commercial and community empowerment project - which will enable Kenyans to earn money - through generating income earning opportunities and creating employment. |
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THE PRINCIPAL SPONSOR will be entitled to a 8-PAGE SUPPLEMENT - which is an effective avenue to reach and educate a captive audience of 600,000 Kenyans on the activities and services offered by THE PRINCIPAL SPONSOR. |
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This economic empowerment project will also contribute tremendously to the operations of the following Government of Kenya institutions: |
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The National Social Security Fund will receive annual member contributions from both the employers and employees of the 120,000 new businesses to be created. |
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The National Hospital Insurance Fund will receive revenue from employee contributions from the 240,000 jobs to be created by the project. |
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The Kenya Revenue Authority will widen its tax revenue base with the addition of: |
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Payment of Income Tax by the 120,000 new businesses - whether it is a sole proprietorship, partnership or limited company |
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Deduction of Income Tax from a minimum of 240,000 new employees salaries and wages under the Pay As You Earn (P.A.Y.E.) Scheme |
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Collection of extra revenue from the Value Added Tax (VAT) that is charged on all supplies and services through the new businesses, which will act as agents - by collecting and accounting for the tax to the K.R.A. |
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Local Government Authorities will jointly earn an estimated Kshs. 300 million per year from the sale of single business permits issued to the 120,000 new businesses to be established. |
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Three pages will be reserved for Messages from: |
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The President Of Kenya |
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The Minister For Labour & Human Resources Development |
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The Principal Sponsor |
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Extensive publicity will be generated for THE PRINCIPAL SPONSOR as copyright permission will be granted to the Media to broadcast and print - extracts Of The Data Bank for educational purposes. It will also be hosted on the Internet. |
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THE PRINCIPAL SPONSOR will receive complimentary copies, which could be set aside for charitable donations to universities, colleges, schools, libraries and social institutions. |
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No similar business guide exists in Kenya. |
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No additional sponsorship money will be required, as a portion of the cover price of each publication sold - will be allocated to pay for reprinting costs. |
.A preview of the First Edition of the 200-page Guide To Small Business Opportunities Manual, we intend to publish, is available.
We would be grateful if A PRINCIPAL SPONSOR will assist in sponsoring this noble project, which is imperative to human and economic development.
And we look forward to joining hands to help the Government of Kenya and its people to rebuild our economy by facilitating the creation and equitable distribution of new jobs, new businesses and investment opportunities for Kenyans.
It is our hope that the “FIRST EDITION” of THE GUIDE TO SMALL BUSINESS OPPORTUNITIES IN KENYA MANUAL” - which will encourage greater participation by indigenous Kenyans in economic activities - can be officially launched on January 29, 2004.
Yours sincerely,
J. N. Itotia
Publisher
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