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The target audience of The Small Business Guide are 600,000 Kenyans and include:-
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Prospective Entrepreneurs - i.e. anyone who wants to start a new business |
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Employees who are set to retire from regular employment on attainment of 50 years of age |
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Employees who are reaching the age of 55 years or are ultimately retiring from paid employment |
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Retrenched Employees |
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Retirees |
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Unemployed Graduates |
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People who want to help their children or relatives become self-employed |
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Business owners in the jua kali sector who want to expand |
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Those currently employed |
Unlike most business books, which cover general aspects of starting a business, The Guide To Small Business Opportunities is filled with specific businesses that Kenyans can begin with low investment, start in the spare time or run from the house. No government or private institution or NGO has a comparable information date base.
The publication contains vital market information compiled from business owners, suppliers, consultants and other experts - which give the most recent facts needed to start and run each specific business. And, without the costly mistakes many people make.
This business manual provides in simple language - clear explanations of the things readers need to know and guidelines for the financial decisions they have to make. But, it stops short of making specific recommendations.
This comprehensive 200-page Guide To Small Business Opportunities Manual has 19 editorial sections for focus, namely:
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Business Start-Up Data For 50 Small-Scale Businesses |
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Case Studies Of Successful Small Business Owners
(one businesswoman / one businessman per province) |
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Guide To Establishing A Business |
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Guide To Fulfilling Legal Requirements |
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Guide To Creating A Successful Business Plan |
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Guide To Financing Business |
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Sources Of Finance |
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Guide To Managing Business |
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Guide To Sales & Marketing |
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Guide To Advertising & Promotion |
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Guide To Getting On-line |
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Guide To Leasing Property |
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Guide To Accounting |
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Guide To Labour Laws |
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Guide To Taxation |
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Guide To Banking |
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Guide To Insurance |
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Guide To Prevention & Management of HIV/AIDS In The Workplace |
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Useful Business Contacts |
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